Small and large businesses alike feel the pain of a nosedive in sales during and right after the holidays. Unless you have a business that just logged a record year in sales for selling one of the hottest toys or games for the season, we...
As the CEO and person in charge of sales for our boutique NYC PR firm, I see it happen all too often. A prospect comes across my desk and tells me that they are terrified to sign on because the last PR firm they engaged promised...
Seasons change. People change. The must see tourist attractions when traveling also from time to time change. It’s not uncommon to note that today’s fast-paced society is seemingly saturated with a plethora of “new normals.” Think about it. Fifty is the new thirty. Smart is the new sexy. And as it...
In 2005, I started my PR firm as a sole freelancer. I remember being 23 and crying outside of my 9-to-5 job because I could not stand the thought of going in there one more day. I have always said that my company will never...
Don't get beat out by your competitors for the holiday season, here's why it's time to ramp up your PR Campaign For most fashion houses and fashion brands, the holiday season boasts the largest amount of sales throughout the year, compared to any of their other quarterly valuations. The holiday...
Done well, press interviews can improve your company's visibility and strengthen your brand. Its something that PR firms like ours coach our clients on and hone a perfectly pitched message for. Done poorly, they can have the exact opposite effect. They can damage a brand,...
Though a publicist at heart I have a true love for SEO. I love studying SEO and have an innate respect for its balance and the science and measurement behind it. A responsible SEO firm researches and works on a project via a number of...
As we approach the 2016 Republican Party presidential primaries, one candidate has dominated discussions and news coverage. That person, of course, is Donald Trump. The former Apprentice host entered the race with celebrity status, and his fame has grown at an incredible pace since then....
